The Levi’s® brand is the pink of classic American styles and authentic coolness. Since Levi Strauss invented jeans in California in 1873, Levi’s® jeans have been one of the most famous and most copied pieces of clothing in the world. Levi’s® jeans have inspired entire generations of young people and have been worn enthusiastically by every youth culture of our time.

Even today, Levi’s® continues on this path with a pioneering spirit and a drive for innovation. Our unique range of jeans and accessories is available in more than 110 countries and enables people all over the world to express their personal style. You can find more information about Levi’s®, our products and our stores at: WWW.LEVI.COM